The following were videos I submitted for a TBWA Absolut short and cheap video contest aimed at bringing the tag line “In an Absolut World” to life. I wrote some lyrics and handed them out to four different musicians (folk singer, funk group, punk group and rapper). Two of the musicians came through, putting the lyrics to music and recording them. We then handed those pieces off to local motion graphics artists, who concepted and created these videos based on their interpretation of the lyrics and their own vision of an Absolut World. Everyone’s time and talents were donated, bringing a true spirit of artist collaboration to our entries.
Absolut Molly Venter
Absolut BOFUS
